Activision discusses why Black Ops 3 will release on a Friday

Keshav Bhat

For the first time ever, a Call of Duty title will be releasing worldwide on a Friday. As part of the reveal in April, Activision confirmed that Call of Duty: Black Ops 3 will be available on Friday, November 6th for Xbox One, PS4, and PC. In the press release, Activision promoted this release day as “See you on November 6, the new Black Friday.”

In an interview with Forbes, Activision’s Senior Vice President, Rob Kostich, stated that the decision was based around more players being able to get the game on Friday and play it through the weekend.

“We thought it would be really fun for the fans to kick-off Black Ops 3 on a weekend. The Black Ops series is the most played in Call of Duty history with nearly 100 million players to date. With Black Ops 3, the team at Treyarch is really taking things to a new level. There’s so much in this game across every mode of play. Campaign has been reimagined and can now be played cooperatively with your friends. Zombies, of course, are back. And multiplayer is bringing a ton of depth and new ideas to the experience. So giving fans as much time as possible out of the gate to experience all the game has to offer just made a lot of sense.”

Tuesday has been the iconic release day for entertainment titles for years in the United States; it’s the one day that works with all retail partners across the country. Activision would not say with certaintiy whether changing release to a Friday will continue into future Call of Duty titles.

“As a company, we have released on different dates in the past. It really depends on the game and what works best for it. Again, for Black Ops 3, a Friday release to kick-off a weekend celebration was just something we thought our fans would really enjoy.”

SOURCE: Forbes