Activision CEO talks about the future of Call of Duty

Keshav Bhat

Activision’s CEO Eric Hirshberg had an interview with Digital Trends, and there he discussed the future of Call of Duty. Eric Hirshberg discussed about the annual release cycle, Activision involvement, and his views about a Call of Duty movie.

When asked about the annual release cycle and how to keep Call of Duty new, he stated:

The games have gotten increasingly long tails and people have shown a year-round appetite to keep playing multiplayer and for the new content that we release with DLC packs to enhance those experiences.

We’ve been able to have success with new games as long as they have big new innovations that have a big appeal to our fans. We’ve found the right cadence.

Digital Trends then asked him how deeply is Activision involved with the development of each Call of Duty game. Hirshberg responded:

All of our developers who work on Call of Duty are part of the Activision family. Our developer community represents our largest employee population at Activision, so I don’t really see the distinction when you say how much has Activision been involved. We certainly have a great track record of giving our developers tremendous amounts of creative freedom to make the games they want to make.

He then talked about his views on a Call of Duty movie:

We have dabbled in it, but I think that we work at it from the standpoint that is this going to make the overall franchise stronger, is this going to add creative ideas that the games can’t. Our primary business is making great games and we want to make sure that we stay close on that and don’t mess anything up in the pursuit of making movies. If we do that, it’s going to be with the right partners, and at the right time, and for the right reason.

A new Call of Duty game is confirmed to launch later this year, but Activision is not ready to discuss more about it at this time.

SOURCE: Digital Trends