Activision Blizzard generated $1.37 billion in MTX revenue in Q2
Activision Blizzard has reported their Q2 Earnings Result this afternoon. Due to the quarantine and increase in gamers between April and June, the company’s earnings were at an all time high.
Activision Blizzard generated $1.37 billion in revenue from in-game net bookings, which is microtransactions and DLC sales for their franchises.
“Our mission to connect and engage the world through epic entertainment has never been more meaningful,” said Bobby Kotick, Chief Executive Officer of Activision Blizzard. “Our 400 million players continue to experience fun, joy and accomplishment through our games. Our record engagement resulted in greater revenue and earnings per share than previously forecast. While economic uncertainty could have an impact on our near-term results, the initiatives that drove our growth for the first half of the year should also provide the foundation for long-term growth.”
In-game net bookings were $1.37 billion, as compared with $778 million for the second quarter of 2019.
The company also says that Call of Duty had an incredible quarter with in-game net bookings from Modern Warfare and Warzone currently five times higher than the same quarter one year ago. Call of Duty: Mobile also performed well.
Here’s the two major highlights:
- Call of Duty in-game net bookings more than doubled quarter-over-quarter and were around five times higher than the year-ago quarter, reaching a new quarterly record.
- Call of Duty Mobile saw strong sequential growth in engagement and player investment, benefiting from both shelter-in-place tailwinds and the team’s ongoing work to further optimize gameplay, monthly seasonal content and the in-game economy. The game climbed the top-grossing charts in US app stores, with each of the three seasons in Q2 generating more net bookings per day than the prior.