Report: Sony producing less PS5 models, price to be higher; promotional plans changed recently

Keshav Bhat

A new in-depth report from Bloomberg News has provided some inside information on Sony’s plans for the PlayStation 5 console.

The report from the site says that Sony plans to reduce the number of PS5 consoles produced this year not due to the impact of COVID-19 but because of pricing of the console because of more expensive parts in the console.

Game developers have told Bloomberg that they believe that the price will be between $499 and $549 for the PS5 console, but the final price is still up in the air as they work to finalize it.

The company has told assembly partners it would make 5 to 6 million units of the PS5 in the fiscal year ending March 2021, according to other people involved in the machine’s supply chain. When Sony released the PlayStation 4 in November 2013, it sold 7.5 million units in its first two quarters. 

The PS5’s loftier price tag may also deter initial take-up. Game developers who’ve been creating titles for the next PlayStation anticipate its price to be in the region of $499 to $549.

Sony’s overall strategy for the PS5 has been drastically altered too, per the Bloomberg report because of the impact of COVID-19. The company had to announce the PS5 DualSense controller recently because they feared it would leak if they didn’t announce it.

The company has also reportedly canceled plans to host a major conference to announce PS5 price and release information as well.

Only a small circle within Sony has reportedly seen the final PS5 design, and Sony has not announced the design yet.

Stay tuned for the latest information.

SOURCE: Bloomberg

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