Activision CEO explains the benefits of changing Call of Duty to a 3-year development cycle

Keshav Bhat

Activision CEO spoke with GameInformer in their extensive 12 page coverage of Advanced Warfare, and he spoke about the benefits that the company has seen with allowing SHGames three years to work on this game.

“Moving to a three-year cycle allows the teams a couple of things. First of all, it gives them the freedom to fail in the creative process. It allows there to be things that don’t make it onto the disc. In a two-year process, every single line of code is like a race to the submission. We want to be able to try new things, try new core mechanics, and try new approaches within the game.”

Call of Duty: Advanced Warfare is the first Call of Duty game being built in a three year development cycle, and the first Call of Duty title being developed for next-gen first. Sledgehammer Games is going all in on the Xbox One, PS4, and PC versions, while another studio is working on the PS3 and Xbox 360 versions. 

SOURCE: GameInformer Magazine

Related Topics

About The Author

Keshav Bhat is the Co-Founder of, the world's largest Call of Duty news site. Based in Atlanta, Keshav also serves as the Head of Social Media for Dexerto network, running a network of over 10 million social followers. Keshav can be contacted for tips at [email protected]