Infinity Ward’s Mark Rubin said in an interview with OXM that the majority of people who play Call of Duty games aren’t really hardcore games or even gamers for the matter. The majority are just casual people who play Call of Duty every night, regardless of what platform changes come. They always will and want to play Call of Duty.
We have an enormous amount of players who are more in the casual game space, but they play a lot. It’s kind of a weird, ironic thing to say.
They aren’t hardcore gamers, or even gamers, but they play Call of Duty every night. And those guys are going to continue to play regardless of platform. So I think not only will we continue to engage with that existing player base, but we’ll take next gen and see how far we can go with it.
There’s many people out there who buy new consoles just to play Call of Duty; no other games.
And you can see with Activision’s newest advertising campaign for Call of Duty: Ghosts that the company is trying to target the casual folks to play Call of Duty. These new ads are not meant for the hardcore fans, it’s there to show the everyone plays Call of Duty; not a certain age group or profession of people.
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