Connect with us

Call of Duty

Call of Duty UK promo ad for BO4 shows PS logo, hints that PS4 marketing deal is continuing



On Twitter, Call of Duty has shared a promoted tweet (which is not shown on their public timeline for every user; it’s region based ad tweet) for Call of Duty: Black Ops 4 which has the PlayStation 4 Pro logo at the end of a 6 second teaser video showing the Black Ops 4 logo and May 17 Reveal date.

In order to see the video, you may have to open the tweet in your browser. The video may not show if you have ads blocked because this is a promoted tweet or if it does not allow the video in certain regions.

This appears to confirm that the PlayStation marketing deal will continue for Call of Duty with Black Ops 4. The PlayStation deal with Activision started in 2015 with Call of Duty: Black Ops 3. Activision and PlayStation announced the deal at E3 2015, saying “PlayStation is the new home of Call of Duty.” The marketing deal has thus far included 30 Days Early Access to DLC, early beta access, marketing rights, and esports partnership.

Prior to that, from 2009 through 2014, Activision was partnered with Xbox. But it appears PlayStation will have the deal for another year. Activision never announced an end date to the original PlayStation deal signed in 2015.